chapter 01- Introduction to Digital Marketing
1.What is Digital Marketing?
Digital Marketing is advertising and marketing the products or services of a business over Internet.
Digital Marketing relies upon websites or emails to reach to the users. In Digital Marketing, you can promote the products and services via websites, blogs, email, social media, forums, and mobile Apps.
Online marketing is also called as Internet marketing, Web marketing.
learn digital marketing for free
2.Difference between Traditional Marketing & Online Marketing
- Difficult to Measure. You cannot know how many people read your advertise and how many took favorable action upon viewing it
- Not so good for brand building
- Not Cost-Effective
- It interrupts regular activities of users such as television advertises interrupt the program you are watching.
- it may leave users’ queries unanswered as printing or narrating complete information about the product or service may not be always feasible.
- Measurable. You can know the number of people who viewed the online advertise, and the number of ones who purchased the product.
- Fast and Efficient for Brand building
- It interrupts regular activities of users such as television advertises interrupt the program you are watching It is not interrupting. The user can attend online advertises as per his/her convenience and preferences.
- It can provide maximum information about the product or service, offers, and transactions.
Examples of Digital Advertising and Traditional Advertising
3.Scope & Future of Online Marketing
- According to a survey 5 billion people around the world now use the internet that ultimately create a great business opportunity to sell services and products to a growing population of tech-savvy internet users.
- Digital marketing has emerged as the fastest mode of promotion and marketing, reaching out to a wider audience.
- Companies of all segments are focusing their investments in digital marketing activities.
- According to Business Insider, India’s digital economy is expected to touch $1 trillion mark by 2022.
- A report in Indian Express suggests that 85% marketers are tracking revenues generated through digital marketing and 50% of them reported that e-marketing activities are contributing to more than 10% of their revenues.
- Recently, booming prevalence of digital India campaign is also adding lots of new flavors and fervors to the future of digital marketing in India. Growing startup trend is another reason that plays a significant role in creating digital marketing scope in India.
- With an ever-increasing scope of digital marketing, the demand for digital marketing professionals is also increasing rapidly.
- Here are some hiring trends that give a clear picture of the demand for digital marketeers:free digital marketing course
- The demand for Digital Marketing professionals will be more than 20 lakh by 2020. (Placement India)
69% of companies are planned to hire more marketers in 2018.
- The most in-demand expertise was digital advertising , content creation and content strategy . (Marketing Trends 2018, McKinley)
There are more than 900 private TV channels and 250+ radio stations in India, which make traditional marketing quite expensive and highly confusing with lots of in-built vacillations.
However, in today’s world of internet, Digital Marketing is the only one and most guaranteed way of marketing, which is popularly being the most preferred space of marketing communications and related interactions.
The future of marketing is way beyond the traditional marketing or outbound marketing methodologies that have been using TV and radio ads, print ads, hoardings, banners, magazines, etc.
Now, marketing is majorly based on Online marketing. Scope of Digital Marketing in India provides some of the most powerful techniques of marketing where traditional modes of marketing fail. learn free digital marketing course.
Hey there! Do you use Twitter? I’d like to follow you if that
would be ok. I’m definitely enjoying your blog and look forward
to new posts.
thanks for liking my blog
This is the right web site for everyone who hopes
to understand this topic. You know so much its almost hard to
argue with you (not that I really will need to…HaHa).
You definitely put a fresh spin on a subject which has been discussed for ages.
Excellent stuff, just wonderful!
My brother suggested I may like this blog.
He was entirely right. This put up actually made my day.
You cann’t imagine simply how much time I had spent for this information! Thanks!
your most welcome
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored material stylish.
nonetheless, you command get got an edginess over that you wish be delivering the following.
unwell unquestionably come more formerly again as exactly the same nearly very often inside case
you shield this increase.
Feel free to visit my web-site – livechat win88
Thanks for your valuable comment. Keep visiting
Awesome! Its really awesome article, I have got much clear idea on the topic of from
My web page – Adell
I was recommended this blog via my cousin. I’m no longer certain whether or not this put up is written via
him as no one else realize such specific about my trouble.
You are amazing! Thank you!
Feel free to surf to my page … Selma
Nice weblog right here! Also your website so much up
very fast! What web host are you using? Can I get your affiliate link for your host?
I want my web site loaded up as quickly as yours lol
Here is my blog post; Tami
Thank you so much for your words keep visiting
This blog was… how do I say it? Relevant!! Finally I have found something that helped me.
my blog :: Emilia
thank you so much for reading please other read blogs also you may get more valuable information
Thank you a bunch for sharing this with all of us you really
realize what you’re speaking about! Bookmarked. Please additionally visit my web site
=). We could have a link change contract between us
Have a look at my homepage :: Link alternatif Win88
Nice post. I was checking constantly this blog and I’m
impressed! Very useful info specifically the
last part 🙂 I care for such information much. I was looking for this particular info for a very long time.
Thank you and best of luck.
Feel free to visit my site; Jordan
thank you so much Jordan and also read other blogs also you may get more in-depth information you will get … cheers
Hello, this weekend is fastidious designed for me, since this time i am reading this fantastic informative piece
of writing here at my house.
Feel free to visit my web site … dept.saekyung.ac.kr
thank you s much for visiting. please read other blogs also you may get more information
Excellent web site you have got here.. It’s difficult
to find good quality writing like yours these days. I honestly appreciate individuals like you!
my page Lakeisha
hey thank you so much keep visiting
Having read this I thought it was really enlightening. I appreciate you
taking the time and energy to put this content together.
I once again find myself spending a lot of time both reading and posting
comments. But so what, it was still worth it!
Look into my site :: https://ethereal.wiki
This article offers clear idea in support of the new users of blogging, that
actually how to do running a blog.
Have a look at my web site … http://www21.cx/nakazawa/cgi/nakabbs.cgi/nakabbs.cgi
I have been browsing online more than three hours today, yet I never found any interesting article
like yours. It is pretty worth enough for me. In my
opinion, if all website owners and bloggers made good content
as you did, the net will be a lot more useful than ever before.
my web page gamewin88Daftar
thanks for your pinion keep checking other blogs also and share as much as possible .
This is very interesting, You’re a very skilled blogger.
I have joined your rss feed and look forward to seeking more of your magnificent
post. Also, I have shared your website in my social networks!
Feel free to visit my web blog … Chas
thank you so much for your valuable comment and please check other blogs also you may get more information…. keep visiting Thanks
You actually make it seem so easy along with your presentation but I find this topic to be really something that I believe I
would never understand. It seems too complicated and extremely broad for me.
I am having a look ahead on your subsequent submit, I will attempt
to get the hold of it!
Here is my page: Mike
Very nice post. I just stumbled upon your blog and wanted to say that I have
really enjoyed surfing around your blog posts.
In any case I will be subscribing to your rss feed and I hope
you write again soon!
My web-site: judi online terpercaya
I’m no longer positive the place you are getting your information, but good topic.
I must spend some time studying more or working out more.
Thanks for magnificent info I was looking for this info for my mission.
Also visit my web page http://www.r66.7-dj.com/cgi-pww/g_book.cgi/contact.php%3Esee?amp
I love your blog.. very nice colors & theme.
Did you create this website yourself or did you hire someone to do it for you?
Plz reply as I’m looking to construct my own blog and would like to know where u got this from.
Feel free to visit my blog post – judi online terpercaya
Thanks for your personal marvelous posting! I genuinely
enjoyed reading it, you are a great author. I will remember
to bookmark your blog and may come back in the future. I want to encourage you to ultimately continue
your great job, have a nice morning!
Here is my web page Sondra
Hey There. I found your blog using msn. This is
a very well written article. I will make sure to bookmark it and
return to read more of your useful information. Thanks for the post.
I will definitely return.
Magnificent goods from you, man. I’ve understand your stuff
previous to and you are just extremely great.
I really like what you have acquired here, really like
what you’re saying and the way in which you say it.
You make it entertaining and you still take care of to keep it sensible.
I cant wait to read far more from you. This is actually a tremendous website.
Also visit my website … Mikki
I loved as much as you’ll receive carried out right here.
The sketch is attractive, your authored material stylish.
nonetheless, you command get got an nervousness over that
you wish be delivering the following. unwell unquestionably come
further formerly again as exactly the same nearly a lot often inside case you shield this hike.
My webpage … Birgit
Hey there this is kinda of off topic but I was wanting to know if blogs use WYSIWYG editors or
if you have to manually code with HTML. I’m starting
a blog soon but have no coding expertise so I wanted to get guidance from someone with
experience. Any help would be enormously appreciated!
What’s up, after reading this remarkable piece of
writing i am too glad to share my familiarity here with friends.
Normally I do not read article on blogs, but I wish
to say that this write-up very compelled me to take a look at and do it!
Your writing style has been surprised me. Thanks, very nice article.
thank you so much
I have read a few excellent stuff here. Definitely price
bookmarking for revisiting. I surprise how so much effort you place to create any such fantastic informative site.
thank you keep visiting
It’s going to be ending of mine day, except before finish I am reading this
great paragraph to increase my know-how.
japanese red maple bonsai trees
fake bonsai tree amazon
bahama berry bonsai
how to make artificial tree
juniper bonsai turning brown
ficus microcarpa ginseng losing leaves
ficus tree outside temperature
bonsai forest style
My page: navigate here