What is click Through Rate (CTR?)
Click Through rates is a ratio of user who clicks on specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website.
What is the good click Through Rate CTR?
According word stream the average CTR in Ad Words is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good Ad Words click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.
Best 10 ways to Improve your click Through Rate CTR
1. Improve your quality Score
Google ads gives each keyword in our account, score from 0-10 its measured relevance of keywords and quality of an advertisement .the best quality score is 7 to 9 if our ad quality is good means we can expect good ctr
2. Use Best Ads-Extensions
Currently 10 Types of Extensions are there Not all are applicable To every campaigns, its depending on Business and what type of Ad we are running.
Type of extensions
1) Site link Ad Extension
2) Promotion Extension
3) Call extensions
4) Price extensions
5) App Extensions
6) Location extensions and many more.
3) Using Relevant Ad copy
Your ad relevance diagnostics on Facebook and keyword quality score on Google Ads will be above average only if the ad copy is relevant. Try writing content relevant to the user and the product you are promoting. Also, keep in mind your campaign objective. If your campaign objective is brand awareness, write more about your brand,how the brand can be a part of user’s life, and more.
4) Using Right keywords on the Ad copy
Keyword research can be done using tools like Google Keyword Planner. Your target keyword should be relevant to your category/product. You can write responsive ad copies with multiple headlines and every headline can have different keywords inserted.
5) Negative Keywords
This idea is not only increase the CTR and its stops the wasteful spending on keywords Negative keywords are words you add to a specified list to keep searchers who aren’t looking for what you sell from seeing your ad.
6) Use symbols
Anytime you can use symbols that are different from the regular ABCs, you should do it These are registered trademarks, copyright, (parentheses), and exclamation marks! dollar signs, or anything you can use without having your ad disapproved. Try and test different combinations.
7) Mobile Ad Optimization
Mobile ads are obviously important – almost 50% of searches are going to be from mobile this year. So concentrate the our should be mobile friendly, please recheck your ad before launching, if ad is mobile optimized means we can expect Good CTR.
8) Targeting & Audience Selection
This is important before preparing a we should know who you’re serving your ads to, and on what devices/location/time they receive it, is a critical component of CTR. Google makes location targeting a campaign choice, so you might need to limit your initial campaigns to your top two to three markets.
9) Optimize Your Headlines
When attempting to write the most engaging headlines, try to aim for emotional impact. If you can hit your audience right in the feels, you’ll be more likely to get them to act, which includes a click through.
10) Write powerful Meta description
A Meta description isn’t used as a ranking signal – that’s the official stance by Google quality meta descriptions can improve your organic CTR, thereby giving a boost to your SEO (and your rankings).
Conclusion
Improving your click-through rate will have far-reaching effects on your business. At one end, it means search engines start seeing your website more favorably. That’s because higher organic CTR is a signal that user query has been answered successfully. This results in better ranking position of the website.